Roughly 1 in 3 small businesses do not have a website.
The are a few reasons why:
- cost
- using other platforms for marketing (such as Facebook)
- lack of understanding about what a website does
There are some good news, after all.
The cost of small business website design has gone down considerably, even when compared to 5-10 years ago. A professional website is more affordable than ever and it pays for itself after a while.
On the other hand, social media platforms make it harder and harder for small businesses to reach their clients. Part of the reason for that is to fight the ever increasing number of spammy businesses and the other part is very aggressive monetization techniques.
So let’s get to the last reason why some small businesses don’t have a website yet.
Why Do I Need A Website For My Business?
If you are reading this post, you are probably a small or medium business owner that is wondering why you need a website in the first place.
Or, if you have an older, slower website that is not mobile friendly, you are wondering if you should have it redesigned or just leave it as it is for a few more years.
Reasons Why You Need A Website
A website lends your business credibility
It differentiates you and your business from the guy that works out of his van and uses burner phones. It guarantees the quality of your work and helps you create a good reputation.
A Website provides your customers with information
Most of the people research products and services very thoroughly nowadays. In fact, the majority (76%) of the people that search on their smartphones for something nearby go to a business’s physical location within a day. A website can provide your customers with information about your local business and services. With the help of reviews and social proof, it can also show them what other people think about your business and provide them with your contact information when they decide to buy.
